Bai x Sydney Sweeney at LUME Studios
Bai kicked off its new campaign with Sydney Sweeney by transforming LUME Studios into a vibrant, nature-inspired brand environment. Guests entered through a pathway surrounded by lush greenery, fruit trees, and product moments that brought Bai’s WonderWater concept to life in a fresh and interactive way.

The event blended thoughtful design with light brand storytelling — giving attendees a relaxed space to connect with the product, the campaign, and each other in the heart of downtown NYC.

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