To mark New York Fashion Week, TRESemmé partnered with LUME Studios to host a refined beauty experience designed for media, stylists, and influencers. The venue was styled with branded lighting, dynamic projections, and thoughtfully arranged lounge areas, setting the stage for live hair demos, product showcases, and content creation throughout the day.

The event brought together key voices in fashion and beauty for a visually polished and editorial-ready experience. With seamless production support and a flexible studio layout, LUME provided the perfect setting for TRESemmé to express its brand presence during one of the most iconic weeks in the fashion calendar.